Digital Presence

A strong digital presence and toolset are fundamental elements of modern business. These items improve customer communications and operational efficiency.

  • Micro-service architecture, third-party API integration, and decentralized protocols are key components of USWeb’s development culture. As web, desktop, wearable, and fixed device platforms begin to meld, it’s the underlying infrastructure that enables rapid expansion and adaptation.

  • Public and private decentralized networks have grown in popularity and adoption since the emergence of the Bitcoin protocol. Smart Contracts are forming new and exciting communities around decentralized infrastructure, paving a path to an interesting future of massive granular data standardization across every sector.

  • Online marketing is no longer optional for most businesses. Customer introductions to a business often occur through search, targeted advertising, or web/app referrals. Even the most analog of businesses will often find customers arriving via map navigation or other sources which are bundled with competitive advertising.

    There are many existing opportunities to market through the ever-growing landscape of consumer/professional devices. Mobile devices now make up the majority of digital interactions in North America. Many opportunities exist to expand and thrive in this space.

Agile Creativity.

Leverage new and proven digital marketing paths to expand and grow.

More than just software.

 

Software is more than a list of features and a login, it’s a set of tools and automated processes from which your customers and employees can maintain balance, and if done correctly, enjoyment. Does your software enhance your operations? Does it save you time? Does it make your life simpler and/or easier?

These are the questions one must ask themselves when approaching software in the workplace. The technology should not exist for the workforce to support it, it should exists to support the workforce. Often this fact can be overlooked as legacy software corrodes over time in a business, with employees often working around it.

USWeb approaches software differently. Through years of trial, and sometimes error, the methods and components of a modular and long-term software stack have been refined. These fundamental components are installed beneath customer interfaces to create ideal future-proof systems.

Digital marketing is not just analytical.
It’s emotional.

Try something new.

 

The world changes. As much as certain things may stay the same, when it comes to technology, change is constant and unrelenting. What has worked in the past will inevitably cease to work. What was once an insignificant data point may now be the most significant of today. As a company, it can be distracting and sometimes even detrimental to focus too much efforts outside your core competency.

USWeb helps companies navigate these terrains. To stay relevant with new methods of marketing, maximize existing channels, and experiment in areas that have yet to be taken. Our approach, to build a solid and successful marketing foundation upon which your company can comfortably voyage to new areas without fear of failure or defeat.

 

“Effective digital marketing is more about knowing today what will be leveraged tomorrow.”

— Edward Shull, CEO, USWeb